Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space while wrestling with visibility on storefronts to ensure that their game gets noticed.
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Geek Alliance LLCIn this guest post, Martin Macmillan, founder of the mobile finance collective and CEO and founder of Pollen VC, explains how lifetime IRR improves analysis over static ROAS, making for smarter marketing moves … [MORE]
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