Publishing giant Tencent needs no introduction, with its incredibly popular titles PUBG Mobile and Honor of Kings continuing to be hits. However, something the industry discusses less when it comes to Tencent is its messaging app WeChat and how it owns most Minigames on the messenger platform.
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Geek Alliance LLCBut what exactly is WeChat Minigames, and how can we expect to see this market continue to grow? In this guest post, game design expert Jakub Remiar…
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1 Comment
WeChat Minigames are seriously blowing up right now! I mean, $2.3 billion in just the first half of 2024? That’s wild! It’s crazy how Tencent has managed to tap into the casual gaming scene through WeChat. For a lot of people, it’s just a messaging app, but the minigames are like this hidden gem that keeps everyone coming back for more.
The variety of games is super appealing too. You can jump into something quick while waiting for a bus or chill with friends in multiplayer modes. It’s all about that instant fun without needing to download huge files or commit to long play sessions. Plus, the social integration makes it easy to share scores and challenge your buddies, which just adds to the competitive vibe.
I can totally see this market expanding even more. With mobile gaming on the rise and people constantly looking for quick entertainment, WeChat Minigames are in a prime position to keep raking in the cash. Can’t wait to see what new games they drop next!