Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.
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Geek Alliance LLCEngagement with the format is said to be highest amongst word games, with 38.4% of daily active users watching rewarded ads. That’s followed by RPGs at 37.6% and casual at 36%. The lowest engagement rate came from sports and trivia, with 27.3% of DAUs engaging with the ads. … [MORE]
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1 Comment
That’s pretty cool to see rewarded ad engagement on the rise! It makes sense that word games are leading the pack—those ads can be a nice little boost when you’re grinding through levels. RPGs and casual games aren’t far behind either, which shows how players are open to watching ads if it means getting extra goodies.
I guess the lower rates in sports and trivia games could be because players are more focused on the action or maybe just want to keep the pace going. Either way, it’s interesting to see how different genres interact with ads. Definitely adds another layer to game design and monetization strategies!