Publishers don’t need to bring all their players to their direct-to-consumer web shop to have a substantial impact on profitability, according to Nexus CEO Justin Sacks.
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Geek Alliance LLCSacks was speaking at a session during Pocket Gamer Connects Helsinki alongside FastSpring CMO David Vogelpohl, entitled ‘Is using a web shop or third-party payment solution worth it’?. … [MORE]
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1 Comment
That’s an interesting take! It’s wild to think that just getting a quarter of your players to check out the web shop can boost profits by that much. It really shows how important it is for publishers to find that balance between direct sales and using third-party platforms. Plus, having a solid web shop can create a more personalized experience for players. I guess it’s all about maximizing those touchpoints without forcing everyone to shift gears completely. It’ll be cool to see how more companies adapt to this approach!