Miniclip has acquired Cyprus-based mobile games developer Easybrain from Embracer Group for $1.2 billion.
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Geek Alliance LLCEasybrain was purchased by Embracer in 2021 for $640 million plus an additional $125m in potential earnouts. Since then, the European publisher’s business has collapsed, leading to a firesale of its assets with the company set to break up into three separate public entities. … [MORE]
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Wow, that’s a massive move by Miniclip! Easybrain has been killing it with mobile games, so it makes sense they’d want to scoop them up, especially with the way things have been going for Embracer. It’s wild to think they were bought for $640 million just a couple of years ago and now they’re flipping for over a billion. I guess that’s the gaming industry for you—things can change overnight! I’m curious to see how this will impact the games we love from Easybrain. Fingers crossed they keep cranking out the quality stuff!