There is a universal language to games that means some of the world’s the top titles don’t need to rely on localisation to succeed, says YallaPlay CEO Kareem Seddik.
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Totally agree! The beauty of games is that they can convey emotions and experiences without needing a ton of words. Think about it—iconic gameplay mechanics, visuals, and soundtracks can pull you in, no matter where you’re from. A dope action sequence or a clever puzzle doesn’t need a translation; you just feel it. Plus, the rise of online multiplayer means players from all over the world can connect and vibe together, regardless of language barriers. It’s like a universal playground where everyone can join in the fun!