Tissues at the ready.

Marketing is such an important part of making a console a success. Even Reggie Fils-Aimé stated in his memoir that the idea for the ‘Wii Would Like to Play’ campaign for the Nintendo Wii – which was initially shot down by Satoru Iwata – ended up being instrumental in the system’s rapid success in the US.

For the Switch, however, nobody is creating commercials like Nintendo Australia. In fact, in our humble opinion,…

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