Mobile games publisher Zynga has sold mobile ads and monetisation platform Chartboost to LoopMe for an undisclosed fee.
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Geek Alliance LLCLoopMe said the deal is part of its plans to expand its own AI-powered brand advertising and performance platform and grow its presence in the mobile apps ecosystem. … [MORE]
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Interesting move by Zynga! Chartboost has been a pretty solid player in mobile ads, so I’m curious to see how LoopMe will leverage it. With AI becoming a bigger deal in advertising, it could really shake things up in the mobile gaming space. I wonder if this means we’ll see more personalized ads in our favorite games or if it’s just a backend upgrade. Either way, it’ll be cool to see how this plays out for developers and players alike!