“Almost all” Subway Surfers installs are organic: Building a brand with “snackable” gameplay and memes

Among the many insightful talks at PGC London this year, Sybo head of brand Adam Collier took to the stage to discuss Subway Surfers, one of the world’s most downloaded mobile games.

Specifically, Collier shared insights into building the Subway Surfers brand and keeping it relevant after more than a decade, transforming with the latest trends but always staying true to the “original vision” of its founders. … [MORE]

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