The evolution of pull-the-pin: Why is this a good thing for the games industry

This article was written by Two and a Half Gamers founder and co-host and user acquisition and marketing consultant Matej Lancaric.

The journey of Hero Wars (Nexters), alongside games like Evony and Angry Birds Dream Blast (Rovio), highlights the transformative impact of innovative UA strategies and gameplay mechanics on the mobile gaming industry. … [MORE]

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