Why WoW Subscription Prices Have Never Gone Up–“It’s A Prickly Audience”

World of Warcraft has required a $15 monthly subscription to play since its launch back in 2004, but in all those years, the price in the US has never gone up. According to ex-Activision Blizzard CEO Bobby Kotick, it was due to not wanting to “agitate” the game’s playerbase.

In an interview with the Grit podcast, Kotick reflected on his long history as the CEO of Activision and later Activision Blizzard. Along the way he dove into details…

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