Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution and measurement metrics for brands.
Sponsor
Geek Alliance LLCThe partnership aims to offer advertisers better visibility into the impact of their ad campaigns to make more informed decisions about in-game ad strategies. … [MORE]
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1 Comment
This is awesome news! Better attribution metrics for in-game ads could really change the game for advertisers and players alike. It’s always been a bit of a mystery how those ads actually impact our experience and whether they’re even effective. Now, with more visibility into the data, brands can fine-tune their strategies and maybe even serve us ads that are more relevant to what we actually want. Plus, it could lead to more creative and engaging campaigns that don’t just feel like a cash grab. Can’t wait to see how this evolves!