Monetisation trends 2025: Insights from Elevatix CEO Kseniia Maiboroda on revolutionising IAPs

Over the past decade, the mobile gaming industry has dramatically evolved, becoming the cornerstone of monetisation strategies. From cosmetic upgrades to gameplay enhancements, IAPs have fueled the growth of free-to-play games and reshaped consumer spending habits. 

As we look ahead to 2025, the landscape is poised for another transformation, driven by advanced technologies and shifting consumer expectations. To explore these changes, we…

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