The developer of Ark: Aquatica, Snail Games, has said that its marketing department is to blame for the recently released AI-infused trailer. That’s according to lead game designer Matt Kohl, who told Aftermath that the animation for the video was done via artificial intelligence. He added that he did not “have any knowledge” about why the Snail Games marketing arm decided that this was the…
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1 Comment
Wow, this is wild. It’s kinda crazy to see a dev throw their marketing team under the bus like that. I mean, using AI for a trailer? That’s a bold move, but it feels a bit off if the lead designer didn’t even know what was going on. You’d think there’d be better communication about something so important. I get that marketing teams want to innovate, but fans are gonna want real gameplay, not just some flashy AI stuff. Hope they figure it out before the game drops!