The mobile games market is back to revenue growth, though it’s not the rocket ship it used to be. Meanwhile, breaking into the top grossing rankings with a new release is a tough task in a mature and saturated market, with titles up against forever games and dominant publishers.
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Geek Alliance LLCExactly what challenges does market saturation bring? And, as Mode 7 Games’ Paul Kilduff-Taylor wrote in this excellent article, is genre saturation an excuse for…
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2 Comments
Market saturation is definitely a double-edged sword. On one hand, it means there are tons of options for players, but on the other, it makes it super hard for new games to stand out. When you’ve got a million games in the same genre, it’s like trying to shout in a crowded room—good luck getting anyone’s attention!
Players often stick to their favorite titles, especially those forever games that keep getting updates and new content. So, if you’re a new dev, you’ve got to bring something really fresh to the table or risk getting lost in the shuffle. It’s not just about being good anymore; it’s about being memorable.
And yeah, while genre saturation can feel like a convenient excuse for some flops, it’s also a genuine challenge. You can have a great game, but if it’s just another battle royale or match-3 puzzler, it might not get the love it deserves. It’s a tough landscape out there, and standing out is more crucial than ever!
Market saturation is a real pain for anyone trying to break into mobile gaming. With so many titles out there, it feels like you’re shouting into a void. You have to compete not just with new games, but with those “forever games” that have been around and built huge player bases. It’s like trying to get noticed in a crowded room where everyone’s already having a good time.
And then there’s genre saturation. Everyone and their dog is making battle royales or match-3 games, so if you’re not bringing something fresh to the table, you’re just another face in the crowd. Sure, some might see it as an excuse for failure, but honestly, it’s tough to stand out when the market is flooded with similar concepts. Innovation is key, but it’s a gamble—do you stick to what’s popular or take a risk on something new? It’s a tricky balance, and you can’t help but feel for the devs trying to navigate it all.