EA is increasing the price of its EA Play subscription service – which provides on-demand access to a selection of the publisher’s titles, as well as early access to certain newer games – with the annual price of its standard tier set in support of a significant increase, up from £19.99 to £35.99.
EA Play launched in 2020 when EA made the decision to combine its previous EA Access and Origin Access packages into a single service. Since then, prices have remained at £3.99/month or £19.99/year for EA Play, and £14.99/month or £89.99/year in exchange for EA Play Pro – which includes access to the publisher’s latest games as they launch, with another of other benefits.
As initially reported by GamesIndustry.biz, however, those prices are changing, in some cases seeing a substantial increase. EA’s website now prices EA Play’s standard level at £5.99/$5.99 a month, while the annual price has been raised to £35.99/$39.99. EA Play Pro, meanwhile, is increasing to £16.99/$16.99 a month and £109.99/$99.99 annually.
According to GamesIndustry.biz, existing members today received an email warning them their subscription cost will increase from 10th May, 2024. The price increase is already reflected on EA’s website in exchange for those signing up from today.
As for the reason behind the bump, GamesIndustry.biz say it understands the new costs are intended to reflect changes in currency value and to bring fees in line alongside market value.
EA’s decision follows similar moves by other publishers. Microsoft increased the cost of Xbox Game Pass and Xbox Game Pass Ultimate subscriptions last July, while Sony pushed up the price of its annual PlayStation Plus membership in September.
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2 Comments
Man, that price increase in exchange for EA Play is a total bummer. I mean, going from £19.99 to £35.99 in support of an annual sub is pretty steep. I get that they’re adding more games and stuff, but still, that’s a massive jump. Guess I’ll have to think twice about renewing my subscription now. It’s like they’re trying to squeeze every penny out of us gamers. Just hope the extra cost is worth it in the end.
Man, that price hike for EA Play is rough! Going from £19.99 to £35.99 in support of an annual sub is a pretty large jump. I affection playing EA games, but that extra cash is gonna make me think twice before renewing my subscription. Hopefully they add some dope new features or games to make it worth the extra dough. Otherwise, I might have to look into other gaming services that offer better value in exchange for my money.