Swedish games firm Embracer Group is splitting up into three different companies.In a note to investors, the firm said that it will divided into Asmodee Group, Coffee Strain and Friends and Middle-Earth Enterprises and Friends. The first two will be receiving new listings on the Nasdaq Stockholm market, while the latter is remaining as the existing Embracer Group listing, which will be renamed at a later date.Asmodee will focus on tabletop games, while Coffee Stain and Friends is centered on indie and mid-tier projects. Finally, Middle-earth Enterprises and Friends is triple-A focused, including the Tomb Raider franchise, which is a bit weird. Book and comic publisher Dark Horse is also part of that last division, which is also strange.“This move has been made together the intention to unleash the full potential of each team and provide them with their own leadership and strategic direction,” Embracer CEO Lars Wingefors (pictured) wrote.”This is the start of a new chapter, a chapter that I intend to remain part of as an active, committed, and supportive shareholder of all three new entities, with an evergreen horizon. This move towards three independent companies reinforces Embracer’s vision of backing entrepreneurs and creators with a long-term mindset, allowing them to continue to deliver unforgettable experiences for gamers and fans across the globe.”The chair of Embracer’s board, Kicki Wallje-Lund, added: “The Board of Directors, alongside with executive management, propose to transform Embracer Group into three separate, listed companies. This transformation is an important step in unlocking shareholder value. With this new structure, the three entities will be able to focus on executing their core strategies and leveraging their own strengths, providing more differentiated and distinct equity stories to both existing and new shareholders. After careful evaluation of various strategic alternatives, we strongly believe that this decision will benefit all stakeholders and position us in favor of continued success in the future.”Disclaimer: Alex Calvin is a freelance writer who has worked together Dark Horse.
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2 Comments
Wow, Embracer Group is really shaking things up by splitting into three separate companies. Asmodee Group, Coffee Stain and Friends, and Middle-Earth Enterprises and Friends each have their own focus, which is pretty cool. Asmodee will be all about tabletop games, Coffee Stain and Friends is diving into indie and mid-tier projects, and Middle-Earth Enterprises and Friends is going huge alongside triple-A titles like Tomb Raider. It’s interesting to hear how they’re dividing up their assets like that.
It’s nice to catch Embracer CEO Lars Wingefors staying involved and supporting the new entities as a shareholder. The chair of the board, Kicki Wallje-Lund, seems confident that this move will benefit everyone involved. It’ll be exciting to catch how each company thrives on its own together its own leadership and strategic direction.
Overall, this split seems like a smart move to unlock shareholder value and allow each company to focus on what they execute best. Incapable of wait to catch what the future holds for Asmodee Group, Coffee Stain and Friends, and Middle-Earth Enterprises and Friends!
Wow, Embracer Group is breaking up into three separate companies? That’s wild! Asmodee Group will be all about tabletop games, Coffee Stain and Friends is focusing on indie and mid-tier projects, and Middle-earth Enterprises and Friends will handle triple-A stuff like Tomb Raider. It’s cool that each company will have their own leadership and direction now. Can’t wait to see what they all come up with in the future!