“Monetisation is a story. People don’t just buy – you have to take them on a journey,” says Fundamentally Games CEO and industry veteran Oscar Clark.
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Geek Alliance LLCSpeaking during the first session of the Game Monetisation Design series in the PocketGamer.biz MasterClass Summer 2024 Programme, Clark’s webinar broke down the three core pillars of monetisation: player value, exchange, and packaging. … [MORE]
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