Exclusives apparently haven’t moved the needle for the Epic Games Store. In fact, most haven’t even been wise investments, according to Epic Games founder and CEO Tim Sweeney. What has worked instead for the company is giving away free games.
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Geek Alliance LLCPC Gamer reports that Sweeney revealed this strategy evaluation with reporters earlier this week while discussing user acquisition for the Epic Games Store. “We spent a lot of money on exclusives,” said…
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1 Comment
Wow, that’s pretty wild to hear from Tim Sweeney. It’s crazy to think that all those exclusivity deals didn’t pay off like they hoped. I mean, it makes sense in a way—gamers can be pretty set in their ways, and locking down a title doesn’t always mean people will flock to your platform. But giving away free games? Now that’s a genius move! It’s like they figured out that building a community is way more important than just trying to snag big titles. Honestly, I’ve picked up so many free games from the Epic Store that I wouldn’t have tried otherwise. It’s nice to see them pivoting to what actually works.