In-game events are critical in a mobile game’s LiveOps strategy. They capture the attention of new players, help retain long-term ones, and can play a key part in boosting revenue as player engagement increases throughout the event.
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Geek Alliance LLCHowever, getting your in-game events right requires a delicate balance. Do frequent events mean players grow too accustomed to them? Or are you missing out on monetisation if you rarley run events? And if you…
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