Over 35% will play more mobile games during holiday season, with Gen X screen time to outdo Gen Z

More than 35% of adults in the US intend to spend more time playing mobile games over the Christmas holiday, according to a new survey by Unity.

Furthermore, roughly 15% said they “notice more in-game ads related to holiday promotions” and nearly 20% “will be spending more on in-game purchases” during that time. … [MORE]

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