Alex Ovcharov, the CEO of Sensemitter, explains how the company uses neuroscience, behavioural and emotional analysis to measure and improve player engagement – and why ‘arousal’ is not a four-letter word.

No matter what your motivation as a game developer: to create engaging and immersive experiences, enhance product metrics, or earn money – players’ satisfaction is at the heart of all these goals. Everyone benefits from players having fun…

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