This is super interesting! Attribution in marketing has always been a headache, especially for developers trying to figure out what’s actually working. The idea of a creative-level attribution framework sounds like a game changer. It’s dope that Geeklab is stepping up to help cut costs while giving more insight into what drives player engagement. With so much competition out there, being able to pinpoint which ads are hitting the mark can really make a difference. Can’t wait to see how this plays out and if it really helps smaller devs get more bang for their buck!