AppLovin’s Sarah Lafferty on the evolution of user acquisition in 2025 and beyond

Pocket Gamer Connects, the leading international conference series for the global games industry is coming back to London on January 20th and 21st, 2025. 

This must-attend event will unite more than 2,750 industry professionals for two days of learning, pitching and networking. Attendees will dive into 20 expertly curated conference tracks exploring the latest trends and opportunities in mobile, PC, console, web3, AI and beyond.  … [Source

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